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428 S Main Street

River Falls, WI 54022
  • $1,500,000
  • STATUS: Active
  • ON SITE: 333 Days
  • ID#: 6737650
$1,500,000
  • 0
    BEDS
  • 0.33
    ACRES
  • 0
    BATHS
  • 0
    1/2 BATHS
  • 2,016
    SQFT
  • $744
    $/SQFT
Neighborhood:
Type:
Commercial
Built:
1960
County:

School Ratings & Info

School District:
NorthstarMLS] logo Listing courtesy of Property Executives Realty.

Description

Prime Commercial Property – Gas Station / Redevelopment Opportunity Exceptional opportunity to acquire a high-visibility commercial property in River Falls' most strategic location. Positioned at the intersection of State Highways 29 and 35 in the heart of River Falls, this site offers unparalleled exposure and access, ideal for a variety of retail, service, or redevelopment uses. DOT traffic counts list the Annual Average Daily Traffic is 9,800 per day and 4,800 (AADT) along Cascade Street. Currently operating as a full-service gas station built in 1968, the property benefits from consistent vehicle traffic and a strong local customer base. Location Highlights: Directly across the street from the University of Wisconsin–River Falls – constant flow of student, staff, and visitor traffic. Adjacent to the Radisson Hotel – ideal for travel-related services or hospitality partnerships. Surrounded by restaurants and retail – high foot and vehicle traffic throughout the day. High Traffic Volume – prime positioning for branding, signage, and business exposure.

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IDX data © 2026 Regional Multiple Listing Service of Minnesota, Inc. All rights reserved. The data relating to real estate for sale on this web site comes in part from the Broker Reciprocity℠ Program of the Regional Multiple Listing Service of Minnesota, Inc. Real estate listings held by brokerage firms other than V&CO | Keller Williams Integrity Edina are marked with the Broker Reciprocity℠ logo or the Broker Reciprocity℠ thumbnail logo (a little black house) and detailed information about them includes the name of the listing brokers. V&CO | Keller Williams Integrity Edina is not a Multiple Listing Service, nor does it offer MLS access. This website is a service of V&CO | Keller Williams Integrity Edina, a broker Participant of the Regional Multiple Listing Service of Minnesota, Inc. Information deemed reliable but not guaranteed. By viewing the listings on this site, you are agreeing to abide by the RMLS End-User License Agreement. Data last updated 2026-05-13T00:21:53.797.

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428 S Main Street River Falls, WI 54022

  • Price: $1,500,000
  • Status: Active
  • On Site: 333 Days
  • ID#: 6737650
0
Beds
0
Baths
0
½ Baths
0.33
Acres
2,016
SQFT
$744
$/SQFT
1960
Built
Neighborhood:
Greenwood Falls Add
County:
Pierce
School District:
4893 - River Falls
Property Description
Prime Commercial Property – Gas Station / Redevelopment Opportunity Exceptional opportunity to acquire a high-visibility commercial property in River Falls' most strategic location. Positioned at the intersection of State Highways 29 and 35 in the heart of River Falls, this site offers unparalleled exposure and access, ideal for a variety of retail, service, or redevelopment uses. DOT traffic counts list the Annual Average Daily Traffic is 9,800 per day and 4,800 (AADT) along Cascade Street. Currently operating as a full-service gas station built in 1968, the property benefits from consistent vehicle traffic and a strong local customer base. Location Highlights: Directly across the street from the University of Wisconsin–River Falls – constant flow of student, staff, and visitor traffic. Adjacent to the Radisson Hotel – ideal for travel-related services or hospitality partnerships. Surrounded by restaurants and retail – high foot and vehicle traffic throughout the day. High Traffic Volume – prime positioning for branding, signage, and business exposure.
Exterior Features

Construction Materials BlockConcreteSteel Siding Foundation Area 2016 Foundation Dimensions 2016 Levels One Lot Features Corner LotIrregular LotZero Lot Line Lot Size Dimensions 124 x 81 x 121 x 19 x 57 x 53 Parking Features OtherParking Lot Roof Metal

Interior Features

Basement None Heating Other

Property Features

Accessibility Features Other Additional Parcels YN No Assessment Pending No Contingency None Current Use Automobile Service Foreclosure Status No Fractional Ownership YN No Fuel Natural Gas Inclusions BuildingBusinessFixture/EquipmentLand Land Lease YN No Lender Owned No New Construction YN No Postal City River Falls Potential Short Sale No Present Use Yearly Sewer City Sewer/Connected Tax Annual Amount 6416 Tax With Assessments 6416 Tax Year 2024 Utilities Heating Separate Water Source City Water/Connected Zoning Description Business/Commercial

NorthstarMLS] logo © 2026 Regional Multiple Listing Service of Minnesota, Inc. All rights reserved.
Listing courtesy of Property Executives Realty: . This home sale information is not an appraisal, competitive or comparative market analysis, CMA or home valuation. Listing broker has attempted to offer accurate data, but buyers are advised to confirm all items.


IDX data © 2026 Regional Multiple Listing Service of Minnesota, Inc. All rights reserved. The data relating to real estate for sale on this web site comes in part from the Broker Reciprocity℠ Program of the Regional Multiple Listing Service of Minnesota, Inc. Real estate listings held by brokerage firms other than V&CO | Keller Williams Integrity Edina are marked with the Broker Reciprocity℠ logo or the Broker Reciprocity℠ thumbnail logo (a little black house) and detailed information about them includes the name of the listing brokers. V&CO | Keller Williams Integrity Edina is not a Multiple Listing Service, nor does it offer MLS access. This website is a service of V&CO | Keller Williams Integrity Edina, a broker Participant of the Regional Multiple Listing Service of Minnesota, Inc. Information deemed reliable but not guaranteed. By viewing the listings on this site, you are agreeing to abide by the RMLS End-User License Agreement. Data last updated 2026-05-13T00:21:53.797.

Click here for Digital Millennium Copyright Act
 
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V&CO | Keller Williams Integrity Edina
7401 Metro Blvd. #350
Edina MN, 55439
NorthstarMLS] logo Listing courtesy of Property Executives Realty.